Branding Your Real Estate Investing Business
Think you don’t need to market yourself in the world of real estate investing? Think again! In this interview, I talk with my branding coach, Paul Copcutt, about the importance of branding, marketing and standing out from everyone else.
A business card and logo are not where marketing ends and they certainly are not what your brand is. Equally, social media is a tool to communicate your brand but you need to be sure that your message is a clear one for anyone to take notice in today’s noisy world.
Your personal brand is what sets you apart from the competition and tells prospective clients and partners why they should choose you over anyone else. But it is up to you to own the definition of who you are and personal branding enables you to do that.
In this episode you’ll learn: – Tips on identifying what makes you unique – Understanding the need to have a niche and specialty – Why social media is not the be all and end all – 20 topics you can use to create unique videos – Tips on using LinkedIn to build your business – Why doing your own podcast may be a great strategy.
Personal Branding Interview with Sarah Larbi – Where Should I Invest
Boosting Your Business and Life with Personal Branding
Paul Copcutt has exceptional skills in quickly distilling what he sees and hears into custom solutions that are effective. He helps people uncover their uniqueness and communicate it in an authentic way to those they are trying to influence. His approach to personal branding strategy ensures that his clients are noticed and remembered, for the right reasons.
After two attempts at passing his basic Math qualification and his biology teacher labelling him an idiot, it was ironic that these subjects were the basis of a successful corporate career that started in banking and ended in biotech. After reading Tom Peters "Brand You 50" in the late '90s and realizing that he had taken many of the actions and suggestions that Peters wrote about, Paul knew that he had to help others do the same.
What sets Paul Copcutt apart is he uses real client stories and practical, easy to implement actions in an acclaimed, tried and tested program. Over the years, his expertise in personal branding strategy has been honoured with remarkable and notable accolades, inspiring Fortune 500 executives and employees to proactively manage their careers.
He regularly speaks to professional audiences across North America, such as The Real Estate Wealth Forum, Royal LePage, Royal Bank Mortgages and The Canadian Bar Association, presenting them with the latest information on branding examples and practical actions for developing your personal brand.
A regular media resource, Paul's perspectives and client actions have been featured in Elle, Money, Reuters, The Wall Street Journal and The Globe & Mail and his personal brand expertise have also been cited in several books including the best sellers Career Distinction, The Female Brand and The Twitter Job Search Guide.
In this episode learn about: - What are the key foundations of a personal brand - Identifying your brand - Understanding and communicating your brand - Why real estate investors need to brand themselves - The importance of having a target audience
Boosting Your Real Estate Investing Brand with The REITE Club
Finding Your Rebel Voice
Tom Peters Brand You 50 was Paul Copcutt’s catalyst to dedicating his life to helping entrepreneurs and executives make the connection between their unique ability and their ideal client by finding their Rebel Voice. Now a sought-after speaker, Paul has been featured in Forbes and The Wall Street Journal.
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”
– Steve Jobs
"Paul talks about the power of the Rebel Voice...and the story he tells is legendary" - John Lee Dumas
John Lee Dumas Interviews Paul Copcutt
Brand Your Business
Paul Copcutt as the two talk about creating your personal brand to be different from the crowd and improve your business. Learn why showing a personal side in your business can help you step ahead of the competition.
Brand Your Business
Building Your Brand on LinkedIn
Bruce chats with branding and LinkedIn expert Paul Copcutt on how to improve your LinkedIn profile and work with the platform to get the most benefit for your business. The two talk about recent changes to the platform and what you need to do gain business from this popular business to business program.