3 Essential Communication Skills for Your Real Estate Personal Brand with Gina Monaco – Episode 28

What you will learn from this episode:

  • Find out how to be laser-focused in crafting your message, so people know exactly what they will get and your brand is differentiated.
  • Find out the most important things in communication so you know how to connect on an emotional level with your audience.
  • How to invest your 525,600 minutes every year by mapping out your personal life as you would a business.

 3Rs Read, Resource, Reflect


Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

On Brand – Podcast by Donny Deutsch






“Whether you believe you can or you can’t, you are right.” – Henry Ford

Why do they have to choose you and not someone else? That’s where you differentiate yourself.

How do you put your message out there and create an emotional connection so you stand out from the rest and people take action with you?

Gina Monaco is a Mortgage Agent and Team Lead with TMG – The Mortgage Group, one of Canada’s largest national brokerages, with a reputation as leading-edge residential and commercial mortgage experts and widely considered a mortgage education resource.

Gina is based in the town of Dundas, Ontario. She has been a business owner, communications professional and is a Certified Jack Canfield success coach. 

Her philosophy is that everyone, including the people you consider successful, has 525,600 minutes to invest in themselves every year. You don’t get to NOT create. You only get to create two ways; out of design (your creation) or out of default (your old way of thinking).

In this episode, Gina gives insights on how you can map out your personal life successfully as you would your business life. She talks about the key things in communication you should consider in sending out your message. She points out mistakes people commit where they think they have set themselves apart in their messaging, yet it turns out not to be the case. And she recommends how to do it best. 

Topics Covered:

02:55 – Why design our lives day by day rather than just let it go by

05:01 – Creating your personal life along with creating your business life

06:23 – What to be mindful of when it comes to one’s communication

09:40 – Doing the same thing with your communication but digitally now and how you can stand out from the rest

14:25 – Mistakes people make with regards to communication

18:35 – Breaking down your message and sweating the details

20:53 – Something about her former employer that prompted her to work with them again

26:39 – What is it like representing a brand and also being entrepreneurial?

29:04 – How much do people, specifically real estate investors, know about mortgages?

32:08 – What she focuses in her mortgage business and her marketing strategies

33:40 – What makes these two brands her favorite

35:43 – Podcasts she listens to

36:38 – Books she recommends

39:49 – Words she lives by

Key Takeaways:

“You either let it go by and let it pass you buy. Or you start creating the way you want that life to be or what you want those days to look like. And that really started me thinking about life in general, and how I manage my days.” – Gina Monaco

“In business, you always start with a business plan. You put your business plan together; you put your marketing plan. You have goals; you have quarterly goals, you break them down into weekly goals, daily goals, what’s going to get you there. It’s a business model that you bring into your personal life and works just as well.” – Gina Monaco

“I think with communication, you have to be very, very clear, and you have to use clear, concise language in all your communications and have it all be consistent.” – Gina Monaco

“Now, you do the same thing, but you do it digitally. You have your website; you have your social media. That’s how you build your brand now, through your website and your social media. And people are still networking.” – Gina Monaco

“You just have to relate to the person that you’re dealing with. You have to be likable. Because if people like you, they’re gonna gravitate a little bit more to you than somebody else who’s less likable.” – Gina Monaco

Connect with Gina Monaco:

Connect with Paul Copcutt:

Music: Thank you to Zoax for the intro music

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